Kooky Designs worked with Alison to rebuild an existing acupuncture website to enhance clarity, improve usability, and support local search visibility. The client wanted a more welcoming, intuitive layout to help visitors quickly understand her services and feel confident booking. We restructured the site for better flow, created a calming visual aesthetic aligned with the brand, and made the entire experience more mobile-friendly. To support organic reach, we implemented foundational SEO—writing optimised meta titles and descriptions, improving on-page keyword structure, and compressing images for speed. We also created the client’s Google Business Profile, improving local presence and visibility in map-based searches. The result is a smooth, user-focused website with stronger SEO foundations and a clearer customer journey from landing to appointment.